airlines
Could customer experience become travel’s biggest profit driver
It is no coincidence; the most customer-focused airlines earn more than two times the industry average. Introduction Shortly after to embarking on its Always Getting Better customer experience programme, Ryanair’s […]
Strength in Global Economy Means Higher Travel Pricing in 2018
According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth […]
Leading airlines see leap in revenue generated from ancillaries
The world’s top ten airlines generate as much as 46% of sales from ancillary revenue, new research reveals. CarTrawler-sponsored analysis shows a big jump from five years ago, when the […]
OTA’s play role in helping airlines boost profits
OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]
Highly browsable experience improves travel brand visibility on Google
New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]
Airline ‘ancillary’ revenue needs a strategic focus on product over price
There is far more to ancillary revenue than meets the eye and airlines and are starting to recognise that more clearly defined products could pay off. ‘Ancillary’ is a new […]
Chinese OTAs open to new ways of distribution connectivity and integration
The recent decision of Emirates to make their offerings available for booking on their ‘store’ on Alitrip via an NDC API indicates the readiness of intermediaries in China to embrace […]
Why travel brands should be investing in chat bots, now
It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]
Predicting Loyalty Churn: Cathay Pacific Marco Polo Case Study
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and […]
Rethinking airport transfers could drive revenue and loyalty
In an opinion from Timon Bock, the head of distribution partnerships at Blacklane, airlines are challenged to think about how ground transportation could serve their customers better Airlines are dedicating […]
