The effectiveness of your hotel’s distribution strategy has a direct impact on both top-line revenues and bottom-line profitability, so it’s often helpful to return to the fundamentals and review hotel distribution from the ground up.
NB: This is a guide from Cendyn, one of our Expert Partners
Mastering hotel distribution is a critical skill for revenue managers, who rely on both pricing strategy and inventory allocation to achieve their business objectives. Marketers should also pay close attention to distribution, as when and how guests see your hotel influences how responsive they are to specific campaigns.
The ideal situation is to only allocate inventory to channels that consistently produce profitable bookings at high volume. Of course, distribution is rarely as straightforward as that. A hotel must constantly balance the need to put heads in beds to cover basic operating costs and the mandate to maintain a profitable operation.
Before reading on, download our quick guide which will serve as a tool in finding the right mix for your hotel. This resource clearly highlights the differences between each inventory channel, including their unique benefits and challenges.