Segmentation has always been used to identify and define the markets of our potential clients and to distribute our resources appropriately.

Download this guide to make a correct segmentation in your hotel!

In this guide you will find:

1. Requirements and benefits of good segmentation.

2. Criteria for segmentation.

3. Phases of the process

4. Evolution of the information.

5. Micro-segmentation and personalization.

6. What should you ask an RMS to manage your segmentation well?

Download Resource