Hotels cancellation fees no match for prepayment discounts

When it comes to hotel companies’ recent attempts to tweak consumer behavior by encouraging early, prepaid bookings while discouraging last-minute cancellations, the carrot appears to be working far better than […]

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What a click means: The ROI fallacy

What is the difference between looking successful and being successful? Many business owners believe they are the same thing. If you have enough customers, drive a nice car and can […]

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Hotel Website Design and Usability: Top 10 Mistakes

NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]

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Hotels Achieve 1.8 Times More Value With Direct Bookings

The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, […]

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Priceline: We Can Offer Discounted Rates, Too

Priceline Group Interim CEO Jeffery Boyd believes hotel chains should reconsider their efforts to withhold their lowest rates from the largest accommodations player on the planet. “I wouldn’t express it […]

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What if Airbnb became the boutique hotel of many?

What if Airbnb built a hotel? Ian Schrager said on stage at this year’s BLLA conference that, in some ways, Airbnb is the boutique hotel of one. So, what if […]

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Hotel Occupancy Flattens Across Global Regions

Europe Europe led the global regions in terms of hotel occupancy and average daily rate growth during the second quarter of 2016, according to STR. But industry results and commentary […]

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Hotel Chains’ New Direct Booking Strategy? TripAdvisor!

One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]

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Facebook reigns supreme in hotel social marketing

  Facebook, the most popular social media platform, connects millions of people across the globe, and it didn’t take long for businesses to take notice and try to take advantage of […]

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Man vs machine on battlefield of airline revenue management

Tom Bacon does not dispute the value of analysts but argues that there is definitely a central role for machine learning in RM Great revenue management analysts are invaluable. The […]

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