The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are […]

With the advent of cloud computing, the cost of technology has plummeted, a bit like the London FTSE the day after Brexit. The only difference is that, unlike the FTSE […]

Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]

NB: This is an article from Duetto Most major hotel brands have invested heavily in their loyalty programs to grow their revenues and fight off online travel agencies, but if […]

2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]

Long periods of market uncertainty are becoming increasingly common in today’s highly fragmented industry and hospitality professionals are always on the lookout for better ways to maintain consistent profitability. Revenue […]

There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and start thinking […]

The important takeaway of the research is that hoteliers need to be mindful of the cost implications of their distribution strategy. Clearly, the third-party distributors can provide access to markets […]

On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]

The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]