Your marketing team deployed a customer-level mobile promotion for a discounted upgrade and it yielded a high redemption rate. Success! Or was it? Did the promotion truly drive customers to […]

A revolution is happening in hotel revenue management. Hotel companies with the highest profit expectations and the most data-driven cultures are beginning to follow the customer instead of the product. […]

The shift to mobile devices for planning and booking is a big opportunity for travel brands, mobile bookings are expected to surpass desktop transactions for the first time ever. If […]

NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]

NB: This is an article from Sojern Mobile is the primary device of online activity, representing 65% of digital media time. Hotels are right in the thick of this: according […]

  NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. Market share key performance indicators (KPIs) are some of the most important statistics […]

With the end of August drawing near, travelers are returning from their summer getaways in droves. Data from Slice Intelligence shows that Airbnb was a major benefactor of the summer […]

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]

Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm […]

The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of […]