In the hotel industry, there’s a longstanding tradition of leaders making decisions based on gut instinct. Whether it’s a general manager who’s been in the business for decades or a […]

Travellers who use Airbnb tend to be motivated by the service’s practical benefits (low cost, convenient location, and household amenities), and usually rent entire homes rather than sharing the accommodation […]

When optimizing our hotel metasearch campaigns, many of us get caught up in the day-to-day of bid changes, statistical analysis, and UI experiments as the main ways we affect the […]

One of the most challenging and important aspects in revenue management is providing the right price for the right customer at the right time. It can be a struggle to […]

WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main […]

The effects of the rise of holiday homes on the hospitality market have been highlighted by Knight Frank Middle East in its latest hospitality report: Dubai’s Holiday Home Market. The […]

Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]

It is not about following the latest technology or social media channel, but more about knowing how your target customers are navigating the internet, where they are most likely to […]

What should revenue management decisions be based on? Revenue management decisions, at their core, must be based on data. It’s all too easy for your potential guests to be over […]

It has been interesting to watch the major hotel companies’ recent attempt to shift bookings to their direct on-line channels by incentivizing members of their loyalty programs with “exclusive offers”, […]