This year’s HSMAI Digital Marketing Strategy Conference carried the lofty theme “Optimizing the Digital Experience,” and for a full day the nearly 400 attendees packed into a Marriott Marquis ballroom […]

If there’s one thing that can complicate and disrupt the booking journey for hotels, it’s the ever-changing search landscape. With Google constantly updating its algorithms and strategy, traffic coming in […]

Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]

  Exponential pace. That phrase can be used to describe the growth and diversification of the hotel industry. Even though the market tends to focus on larger brands and the […]

The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Consumers have so far enthusiastically […]

What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]

A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]

Facebook is the Goliath of social media networks. It has the broadest reach of any social network—79 percent of Americans use it, and more than 1 billion users globally log in […]

As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6 percent, and committed occupancy* for the first […]

With competition for bookings more intense than ever, hotels continue to look for ways to become a ‘one-stop shop’ for guests planning a holiday or business trip. Dynamic packaging – […]