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Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

We’re not only talking about decreasing rates when occupancy is low; the secret to generating more bookings year-round lies in data contained in your PMS

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

It’s about amplifying the overall guest experience, making them feel they’re not just renting space but buying into a holistic, memorable journey

Since the majority of hotel food and beverage revenue come from in-house guests, it is appropriate to analyze trends on a dollar-per-occupied room basis