In today’s digital age, hoteliers are forfeiting opportunities – and potentially revenue – by failing to offer guests the individualized experiences they are increasingly demanding, according to the results of […]

Mobile has changed our consumer spending habits. According to Comscore data, online shopping is officially more of a mobile activity than it is a desktop one with 55% of all […]

You know your hotel inside out, but do you ever see it through your guests’ eyes? In many cases, there is a disconnect between what hoteliers think is important to […]

My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]

Contracted rates have always played an important role in a hotel’s bottom line, and how those rates are established has evolved over time. Similar to many other aspects of our […]

With the overwhelming flood of new technology, mobile bookings and other reservation options, some hotels have stopped paying any attention to the phone calls they receive and the bookings they […]

As North American hoteliers kick off the early months of 2017, most travel segments are experiencing healthy average daily rate (ADR) and committed occupancy* gains in both the first and […]

According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing […]

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically […]

Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]