Data on Its Own Isn’t Enough, Make It Part of A Hotel’s Culture
Data alone cannot provoke change – rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ […]
6 hotel booking trends we’re watching in 2017
The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel booking, and the growing ambitions of brands such as Google and Facebook all look set […]
Mobile Devices Dominate Hotels Web Traffic
Mobile continues to see dramatic growth and change. We’ve analysed the latest data on which devices are being used, which are growing and which are declining. The verdict? Hotel website […]
Marriott Reimagines Mobile App for Modern World Travelers
Based on actual hands-on guest research and feedback, Marriott International, Inc. (NASDAQ: MAR) will now offer Marriott Rewards members a dynamic mobile experience personalized for them. Today marks the launch […]
Report: 78% of All Online Hotel Reviews Come From the Top Four Sites
In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released […]
11 Things to Look for in a Hotel Booking Engine Provider
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel […]
What hoteliers need to know about personalisation technology
In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing […]
Revenue Managers: Five things to never say to your hotel owner
Strategic revenue management and technology quickly leads hotels to make decisions that bring in higher revenue and profits – and translate into cash flow that impresses any hotel owner. Since […]
Does Your Hotel Website Really Matter? Website Behaviour Study
At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel […]
Where are the Business Travelers? Strategies and messaging
A few months ago we were in the middle of 2017 planning and were talking to travel advertisers about their top goals for the coming year. One of the most […]
