The Next Frontier for Revenue Managers

In their quest for revenue per available room Index, most revenue managers miss other high profit revenue streams, ranging from meetings and event space to banquet revenue contribution to total […]

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A Unique Value Proposition Drives Powerful Hotel Marketing

What makes the rooms in your hotel different than the rooms in the hotel down the street? If the only difference is price, then you are in a race towards […]

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What is Likely Impact of Blockchain in Hospitality – Where Are We Now?

Hospitality Technology Next Generation (HTNG)’s recent whitepaper, Blockchain for Hospitality, not only increases awareness on the emergence of this new ledger technology but serves as a practical knowledge framework for hospitality […]

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Remote/Centralized vs. On-Property Revenue Management

Over the years Revenue Management has rapidly evolved as a science and an art. Effective application of Revenue Management principles proactively drive sustainable revenue optimization, superior competitive performance and long-term […]

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What Hotels Can Learn From Google Mobile Booking Experience

Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to […]

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AI Will Eat Revenue Management

AI or Artificial Intelligence is currently dominating the news headlines. NB: This is an article from Hotelsoft Mark Cuban the well-known investor of ABC’s Shark tank has predicted that the […]

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3 Content Marketing Hacks That Will Cost You Time and Money

If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming […]

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The Path to Total Revenue Management

The concept of total hotel revenue management industry has been discussed for years, to the point where some in the revenue management discipline are asking why the topic is still […]

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How Booking Behavior Varies Across Hotel Segments

A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]

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Condition Reservations Team: When They Hear ‘Ring-Ring’ Think ‘Cha-Ching!’

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in […]

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