Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

As hotel owners begin crafting their shiny new 2020 budgets, they’re tasking their revenue managers with finding ways to drive higher profitability in the coming year.

The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

With such a large audience and great tools to help you succeed, Facebook is the ideal platform for Hotel Advertisement. With all of Facebook’s comprehensive data who should you target?

Look out social media marketers, there’s a new buzzword in town. Ephemeral content is the latest medium to dominate the internet, and despite what the name might suggest, this trend […]

We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.

Effective communication between your revenue management and marketing teams cannot be stressed enough. Exchanging data together will provide a more integrated, results-driven approach.

Compression nights across the U.S. peaked in 2015 and have been declining ever since. Supply and demand are major factors affecting compression, but it’s affecting hotels more than short-term rentals