Let’s explore value and performance from different prospective and start to think like an owner when measuring the production value of a Hotel.

If users start removing off Facebook activity, it will impact the ability to retarget to them accurately. You won’t be able to reach all guests who visit a landing page or abandon a reservation

Looking at the competition is important and a great way to stay in the know on marketing trends. Scoping out competitors is fun, easy, and necessary to enhance your own marketing strategy.

It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.

If you dig into your personas and use them to fuel all parts of your digital strategy, you’ll find deeper connections with your guests, and will end up getting far more bookings.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.