Navigating the Crossroads of Forecasting on Way to Greater Profitability
How’s that forecast coming along? It’s an age-old question in the hotel business, born of the need for regular updates on revenue projections and our tendency to procrastinate. NB: This […]
SEO and PPC Differ, But They Should Work Together
When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]
To Forecast Demand You Need to Assume a Certain Price Path
The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. NB: This is an article from Pace Unconstrained demand is […]
Third Quarter Profit Narrowing a Symptom of Global Revenue Slowdown
The third quarter wrapped in September and presented two different portraits of the United States and Europe in relation to hotel performance, according to data from HotStats. And with most […]
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
Tools and Strategies for a Perfect Analysis of Competitors
This article is part 1 and looks at how to identify your competitive set and apply the right activities to achieve a better market position and greater profits, while at […]
5 Benefits of Hotel Marketing & Revenue Management Becoming BFFs
With new hotel supply flowing into cities faster than demand can rise to meet it, it’s no longer enough to have the hottest new hotel on the block. NB: This […]
Google Travel Gains Levy Pain at TripAdvisor and Expedia
In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]
How to Evaluate Your Hotel’s Social Media Performance
When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no […]
How to Use a Facebook Catalog for Hotels
The Facebook catalog is one of the few constants when it comes to mastering Facebook marketing for hotels. NB: This is an article from Cendyn The catalog is a reusable […]
