Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.

In the past, hotel revenue managers relied on rules based systems to handle revenue management tasks. To drive higher revenue results, hoteliers must turn to the capabilities of science based RM

Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”.

PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity. There are different ways you can retarget your prospects online.

Want to know why it’s ok to offer some really big booking incentives during Black Friday and Cyber Monday? Because it’s a super-short booking window.

The increase of travellers turning to their mobile to book stays and plan their adventures hints that the mobile revolution is well underway in the hotel industry. But what does this actually mean?

In a world of increasingly ‘investor centric’ ownership and ‘franchised’ hotels there is great potential to ensure consistency in client service, offering, customer experience and branding. As well as offering […]

The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your […]

We are continuing our 6 part series on How to Choose a New PMS with the final episode. Over the course of the 6 episodes we explore the following: What […]