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Whether your property is closed or remains open, there’s no better time than today to start thinking about how to adjust your hotel’s digital marketing strategy

Having the right long-term revenue recovery strategy means having the right level of confidence in your future. Focus on sustainability and remain at the ready to make any adjustments

Over the past few weeks we’ve seen the virus drastically shift regions. As a result, travel intent region to region varied greatly. However, this week that variation evened out

Hotels are closed but future awaits, let’s make the best of this suspended time and let’s plan. Here are my (personal) suggestions on how to rearrange a day in the life of a Revenue Manager

There is optimism that the majority of consumers still plan or “wish” to travel later in the year and 2021, despite the current situation. Therefore, longer-term attitudes to travel remain positive

The idea of curating a “home away from home” experience is relevant now more than ever before, and finding innovative, interesting ways to provide to your guests can help you get close to that goal

Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize the commercial impact of the coronavirus crisis

The Indian hotels sector has been hit hard, grappling with significantly low demand, with very few future bookings. Essentially, all transient demand has completely vanished

Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it