CRM: Fact vs. Fiction
Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]
Instagram Series Part 1: The Power Of Instagram Stories
The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. NB: This is an article from Screenpilot What has been consistently important in […]

Is Metasearch Advertising Worth It?
When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]
How TripAdvisor Keeps Fake Reviews in Check
They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]
Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]

Understanding Google Analytics to Drive Direct Conversions
Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]
How to Take Your Hotel Brand to the Next Level
Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost […]

Cognitive Biases: Great for Survival, Not so Much for M&E Sales
It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]
13 Top Hotel Revenue Management Strategies to Adopt in 2020
Every year, you may be applying several strategies to increase your revenue. But, often some strategies work while some do not. NB: This is an article from eZee Absolute And […]
The Best Market Mix During High and Low Occupancy
In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]