The current crisis is forcing everyone to throw out all the old rule sets. This may be an opportunity to reset the professional status of the typical Revenue Manager and their career path

In this latest edition, we talk hotels performance in the Regional U.K. as well as business on the books in London and Europe recovery forecast

Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter

For each examined market, the monthly progression of both captured room nights and occupancy levels, for all three scenarios, is depicted in the following graphs

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

Hoteliers will be hard pressed to generate a modicum of revenue throughout the rest of the year and likely will have to wait until there is a vaccine to see profit normalize

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action

Even if the lasting psychological effects of COVID-19 scare people away from long-distance travel for a while, the demand for hotel rooms isn’t likely to just disappear into thin air over the next few years

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

To encourage direct bookings (and help dodge some costly OTA commissions), we’ve put together a shortlist of favourite hacks for hoteliers to consider when the world begins to travel again