The sense of wonder you feel as you sit in the middle seat is a byproduct of nearly a century of branding from the airline & travel industry

As holiday season approaches, it’s important to keep across the evolving digital landscape to keep your digital strategy ahead of the curve

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

In the hotel industry, it’s profit — not revenue — that pays the bills. Remember: RevPAR doesn’t cover debt service or payroll

Europe saw its lowest hotel occupancy level during the first weeks of March. During August, Europe posted an occupancy level as high as 44.7%

Will travel go down? In the short run, yes. In the mid-term, perhaps. The long term, if you ask me, definitely not. Travel is in our nature

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

By focusing on demand forecasting, we can establish price customisation strategies, working from a Customer-Centric Revenue Management view

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility