Traditional billboard advertising offers a great lesson in local marketing that hotel marketers should remember. Why put a billboard up?

Consider every element, try and test a variety of hotel pricing strategies. See what works best and remember to look back on how you’ve done

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Here are 5 effective ways in which you can make good use of your feedback management platform even while your hotel is temporarily closed

The most significant pandemic effect was on mid-week occupancy, especially during the fall and winter months when most leisure travel slowed

Dwindling profit appears to be a function of unrelenting expenses, as revenue, however small, continues to show month-to-month improvement

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging

Rising infection rates and chaos caused by incoherent accommodation bans could accelerate restructuring activity in German hotel market

Growth in ancillary revenue POR, plus a 5.6 percent ADR increase, resulted in a 7.3 percent gain in total operating revenue POR for resorts