Google debuts a trio of new tools and Instagram expands new Guides feature. Here are top 5 things you need to know in hotel digital marketing

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

As you know the front office is the command post for your operation. Making sure you have solid internal controls at the desk is mission-critical

When business travel returns, it’s likely its form will change, with people expected to combine meetings so they get more out of each trip

The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

The key to running promotions at times of high demand and competition is to plan ahead and entice your potential guests to consider booking early

To collect and analyze all this data, a BI tool is key. It would be impossible for any revenue team to handle this volume of data manually and in real time

Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine