What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

Over time, direct mail – a once prized possession of great travel and hospitality marketers – has taken a backseat to hyper targeted digital advertising

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

Most markets are continuing to show modest signs of positivity in terms of pick up and web traffic as vaccination roll outs continue across the globe

In Part 2 we look at how Price Fairness and Price Identity feeds into Customer Lifetime Value. We also take a moment to reflect on the Covid situation

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels

Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate them

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021