Personalized pricing takes dynamic pricing a step further to better tailor its customer’s real needs. Using this approach shows some advantages for both

When compared to 2019, there has been a shift towards domestic travel, with shorter stays, for Eid al-Fitr 2021 in line with current regional restrictions

If you haven’t taken advantage of Google My Business, what’s the holdup? This free search tool opens the door to a bevy of SEO opportunities.

People are dreaming, researching, and booking their next staycations. This includes family groups, who will make up a huge chunk of the staycation market.

Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

The U.S. hotel industry was in need of a month like February. For Europe, it was another in a string of profitability pain. NB: This is an article from HotStats […]

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

The surge in data has not provided substantially better understanding of the customer because outdated modeling isn’t able to capture these shifts

By instilling a ‘never again’ mentality and starting from scratch, management can ensure that their reviews start heading in the right direction

To cut through complexity and create forward-looking commercial approaches, revenue managers and leaders need access to data from all corners of a property