Setting a Bundle Pricing Strategy: Advantages & Disadvantages
Pricing bundles have a greater perceived value to customers and bring many benefits such as increased average revenue per user (ARPU) and user engagement
Business Travel Continues Moving Forward But Variants Impact Recovery
Two recent surveys highlight that whilst the business travel industry continues to report returning optimism, the rise of variants is a cause for concern
The Currency that Buys Time: Automation of Guest Service Upselling
Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in
How Travel Brands Can Move Forward as Third-Party Cookies are Phased Out
Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now
Hotel Profit Climbs Higher, But Could Delta Derail It?
Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile
China’s Uneven Travel Recovery: Long Road to International Travel
There is a silver lining to continued barriers to China’s outbound travel, the domestic market is witnessing an upswing in travelers looking to explore
Mirai Incorporates The “Flight + Hotel” Technology From Onlinetravel
At mirai we incorporate flight+hotel sales into our BI technology as an additional section so you can include or exclude these types of sales from reports
How a Detailed Hotel Marketing Audit Helps Determine Budget
Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search
How an RMS Can Help in Periods of Low Demand
Uncertainty is real! We don’t know the forecast perfectly nor demand function. A modern RMS works 24/7 to adjust to uncertainty and to quickly adapt pricing
