Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings

Machine learning technology is critical to upselling because it takes the guesswork out of what to offer when to offer it, and how to price it

Competitive outdoor accommodation business of tomorrow will require a revenue management system that fully understands their operations to optimize revenue

As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. NB: This is an article from Travel Media Group This can […]

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

Wholesalers sit between travel agents and your hotel to act as a middleman, sourcing and acquiring rooms, rates, packages in bulk before selling them on

Learning from relevant data at hand is key; administer weeks of pricing patterns and test them. There is strong need to move from solely focusing on rates

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements