Do Not Invest in Metasearch Engines … Except Google Hotel Ads
Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get
How to Achieve Revenue Goals Through Sales
Your team is the key to success in achieving revenue goals. If they’re not prepared for the post-COVID world, you’ll struggle to move the sales needle
Applying Revenue Science to Create Value for Owners and Stakeholders
Revenue management should never be thought of as a one-time, short-term investment, but rather a long-term strategy that will pay back exponentially
New Expert Partner: Userguest
Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world
TikTok Tactics for Hotels
With travel on the upswing, TikTok can be your ticket to ride, helping you reach vast audiences. But don’t wait too long to start or overthink your strategy
Using Instagram Business Tools for Your Hotel
With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram
Digital Marketing Checklist for Hotels in 2022
Hotels can use digital marketing to create marketing miracles with proper strategies, tools and creativity – nearly 60% of reservations are done digitally
Planning for Summer Travel to Europe Already Taking Off
We are seeing travel intent to Europe significantly higher than last year, with year-over-year flight searches being well over 200% than this time in 2021
Hotel Forecasting in The New Normal – Has Anything Changed?
We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it
Hotel Check-In: How to Set Up An Ideal Check-in Process
Streamlining your check-in process and offering an efficient and accurate experience right out the gate, doesn’t just make your guests happy
