Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Your hotel might remain closed or in trouble, but this will change soon as markets become healthy. The success of the Long Game will start with you

Relaxation of government travel restrictions, reopening of air routes, return to school and the return to offices is the spur that business travel needs

Forecasts project pent-up demand for travel experiences in the Asia Pacific region. Flexibility in marketing and delivering new experiences will be critical

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

Deflagging will create greater competition and diversity, especially those who already have guest experience focused technology implemented in their hotel

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition