The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

Search volume lift globally was partially led by travelers in EMEA region, which saw searches up 25%, second only to North American traveler search volume

As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]

It’s already so difficult to stand out from the competition in the Hotel Industry, so why do we spend so much time trying to be like all other hotels?

You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings

Though the resurgence of the Asian travel and tourism sector will vary per market, encouraging signs of a rebound are starting to emerge

There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar

Attracting a new market doesn’t have to mean changing your hotel’s identity. These few ideas will help reach those solo travelers and increase your revenue