Simple Yet Essential Guidelines That Will Rule Your Hotel SEO Game

SEO has changed a lot, but the fundamentals and principles behind a very good Hotel SEO structure have essentially remained the same over time

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Pricing and Promotions: The Analytics Opportunity – Lessons for Hotels?

While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate

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Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind

Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand

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Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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Hotel Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements

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Hotel Marketing Tactics for the Post Covid World

Timely preparation for anticipated events helps achieve business success. Applying relevant marketing tactics, marketers can dodge the revenue downturn

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Hoteliers Find Ways To Turn Parking Lots Into Profit

Hotel parking facilities can be highly efficient profit centers, but often are underutilized by hoteliers who lack revenue management discipline

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Finding New Revenue Streams for a Big Box Hotel (Case Study)

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

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How To Analyze The Performance Of Display Demand Generation

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

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How To Increase Your Hotel’s Website Traffic

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

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