Luxury hotels may be leading rate recovery, but pricing has reached pre-pandemic levels extremely rapidly, with all six classes reporting ADR highs

We figured that the best way to see how happy guests are with their upselling experience is to go directly to the source: Hotel Guest Reviews

For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation

We’ve looked at what a guest profile is, the various types of profiles and how to create your ideal profile using hospitality software

Key inbound markets for these cities continue to be buffeted by events and the make-up of clientele has shifted in the wake of the pandemic

Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance