You can stay competitive in a fast-paced, digital landscape by establishing a strategic approach to a multichannel campaign

We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic

We highlight some of the top concerns as we enter the shoulder season, and what steps your hotel should take to be prepared

There’s still time to make the most out of the revenge travel era and maximize your hotel’s occupancy and revenue with smart, proactive pricing

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

Nearly three quarters of all markets saw weekend demand fall. Among decliners, Orlando saw the largest drop in hotel room demand

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

You don’t want to become a price follower or mirror your hotel brand to any others, but rather stand out through superior value, service, and authenticity