Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

We should stop thinking in terms of product (attribute) rather than people (guest), who instead care about the benefits your attributes provide them

If this was a normal year in terms of hotel business and group demand, the Halloween impact would have been substantially less and relegated to the weekend

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

Properties with various revenue centers need to have their revenue strategy leader and entire commercial team focusing heavily on TrevPAR and Net TrevPAR

Chances are you´re looking for ways to improve your hotel´s operational performance – and you are unsure what actions to take and which tasks to prioritize

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Since big data and machine learning surpass human capacity, commercial strategy leaders are freed to focus on strategy or the art of revenue management