Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential

The complexity of a successful social media strategy has dramatically evolved. The recent pandemic has only stressed the importance of guest communication

Travel in the coming months is expected to be influenced by trade-offs in personal health concerns, government restrictions and wanderlust

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Intelligent revenue management is not designed to replace human expertise. It is developed to help experts focus data insights that which affect forecasts

Hotel commercial teams should be considering all revenue avenues: spa, restaurants, early check-in, late check-out; merchandising the total hotel experience

Facebook marketing for hotels is much more effective than it was years ago. And if you are not doing it, you could be losing some valuable guests

Remote work is already having an impact on the hotel industry, and this trend will continue. I recommend embracing it, it will increase your bottom line