Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge marketing opportunity for these special days

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The hospitality industry has changed and hoteliers need to adapt – efficiency is now vital. NB: This is an article from OTA Insight It is shortsighted at best – damaging […]

Travel intentions are strongly focused on the summer season: unlike Greece’s direct competitors, demand for the summer season is stronger than for spring