Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

Understanding customer data and extracting meaningful insights from that is essential today, and can propel hotel upselling initiatives to the next level

Although Chinese consumer confidence is growing, desire for travel has shown a faltering recovery due to sporadic COVID-19 outbreaks

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

Let’s see together some of the most important pros and some of the most important cons, in order to decide how to allocate your marketing budget

We highlight the difference between inbound and outbound hotel marketing and how the two complement each other using integrated marketing communications

Business travel is starting to return but it might not be business as usual post-pandemic for corporate travel managers, programs and policies

JA Resorts & Hotels desired an RMS that had the ability to deliver just in time optimal pricing decisions their Revenue Managers can rely on

Both new and returning guests are important to any hotel but what is the real difference? What values does each bring to your table?