Is WordPress safe? This is a question often asked by hotels looking to build a new website. Here are some reasons why we would recommend it

Content marketing strategy is a multi-layered topic that involves not just creation; but also when, where and how to distribute content

With the explosion of OTAs, it’s unrealistic to expect all inventory to be sold directly. Additionally, not all travellers will be aware of your existence

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

While Google search engine results are important, have you considered that social media is its own search engine?

As the spring break travel rush approaches, we expect to see an increase in demand that can be taken advantage of by increasing bid levers

While targeting older generations may not appeal to Gen Z, tailoring your marketing to Gen Z won’t drive away your current audience. But how do you do it?

Every email interaction should aim of gain repeat bookings, brand advocates for your hotel and a reputation for being a trustworthy destination

We look at what remarketing and retargeting for hotels are, how they work, and why hotels should be using these tactics in their hotel PPC campaigns