Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

For great guest experiences that convert into higher revenue, you need streamlined operations, clear guest communication and detailed guest intelligence

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs

The world changes real time, an optimal approach would be to assess your room pricing every second, every day, to detect and respond to subtle market change

Flow-through in the hotel industry is fundamental to understanding how profitable your business is, especially across all the different departments

When properties purposefully book beyond their capacity to create a buffer for last-minute cancellations or no-shows, it is part of the overbooking strategy

We’ve assembled some key market insights and customer trends you can act on today to secure your hotel’s success as we enter a new diamond era of travel

It wouldn’t be hyperbole to say that you should never underestimate the value that room upgrades bring to your business, notwithstanding your guest!

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%