Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Now you understand the role upselling plays for hotels, it’s time to get to work. Put together deals your guests will love and watch ancillary revenue grow

In a digitised world where we all live in, leveraging hotel digital marketing strategies should be high on the list of your priorities

Responding to reviews should still be a key task for hoteliers. Every review response should be personalized as they are publicly available for all to see

The focus remains on top-line growth. It is another story that many hotel companies have not realized the strategic nature of revenue management

Taking a deeper look at how industry ADR is being driven, we found 40% of hotels had a weekly ADR that was 20% or more above 2019 comparables

We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment

It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you