A method of budgeting where all expenses must be justified for each new period starting from a zero base, is required given the fluidity of global economies

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

We are seeing other factors beyond COVID-19 coming into play that could affect speed of recovery for business travel as we head into the second half of 2022

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include