Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

In a business like the Hotel industry, where the competition is exceptionally cutthroat, one thing that will help you stand out is your content

Independent hotels can drive direct bookings and enhance guest loyalty with a modern, loyalty platform that allows guests to look, get hooked, and then book

Before you can attract any guest, you first must know who they are and what they care about. The answer to “Who is the ‘new’ business traveler?” is complex

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives

Hotels must rethink operations to find efficiencies, while still maximizing revenue opportunities. Automated Upselling offers a tailor-made solution

Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

Decide what are the most accurate hotel performance indicators, then define your objectives for each of them and build a plan on how to get the results

Many travel companies provide virtual reality elements. It allows users to experience a digital version of a hotel room, or even look at nearby attractions

Here are tips for hoteliers to ensure that they are fully versed in the role of direct sales in the current business environment to maximize revenues