Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand
To Succeed Every Hotel Needs a Revenue Management Framework
A solid revenue management framework integrates data-driven decisions, dynamic pricing, guest segmentation and departmental collaboration
Reconsider Space and Revenue as Group Demand and Events Return
With operating costs getting more onerous, finding use for every square foot of a hotel can help add revenue, but it can bring challenges
Beyond BAR: The Power of Open Pricing
Open Pricing gives you the freedom to price strategically rather than reactively. It ensures every room is sold at its most profitable price
Why RevPAR Doesn’t Tell the Whole Story
RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management
7 Key Things Hotel Sales Should Do With Every Inbound Lead
As demand improves for most hotels, the volume of incoming sales leads for groups, events, and functions continues to increase

How Lifestyle Photography & Video Drives Inpiration and Bookings
Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

The Era of Predictive Tourism: Personalization Through AI
Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

Automating Revenue Management: How Much Is Too Much?
There’s a fine line between optimizing your revenue management with technology and handing over too much control to an algorithm

Future of Hotel Booking Policies: Flexibility vs Revenue Security
While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security