The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

There are many Booking Engines , all with different functionalities and capabilities, and they fit into the categories of the good, the bad, and the ugly!

Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

Asking for reviews doesn’t have to be complicated, but the way you do it can make all the difference. Here are ten simple and effective ways to ask

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback