
Why The Digital Markets Act Interpretation is Causing Issues
Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

The Evolution of Hotel Demand Forecasting
Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors
Was Black Friday Your Friend or Foe?
The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase
Hotel Pricing & Distribution: Right Prices on the Right Channels
What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing
No Maps, No Listings: Google’s Hotel Search Test in EU Explained
Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results
Hotel Distribution Channels: What Are They? Why Do They Matter?
A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,
Are OTAs Running Off With Your Customer Relationships?
The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:
How to Optimize Revenue and Costs Along the Guest Journey
Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs
5 Essential Business Development Activities for Hotel Sales Teams
By integrating these five activities into your strategy, hotel sales teams can cultivate strong relationships, stay competitive, and meet their goals
Key Methods to Optimize Your Price: Your Lead Domino
By understanding how price adjustments influence customer demand, you can pinpoint the ideal price that strikes the right balance