There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored

Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?

Here are 10 control points to ensure you are not missing any dollars. Failure to follow these controls will cost you by increasing your hotel expenses

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

The outlook? Well, it’s a surprisingly positive one for travel. Consumers continue to lean into experiences following the end of pandemic restrictions

For the hotel industry specifically, here are some future predictions of uses for generative AI and ChatGPT; do not underestimate the impact

Prospecting? With 10 or more years of an up market from 2009 – 2019, it was easy to meet hotel sales goals based on inbound alone

There are several strategies you can use to optimize your hotel website for increased conversions and lower booking abandonment. Here are five to consider:

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty