Data is endless, here are five types of guest data that you can possibly use to improve your guests’ experience at your hotel

Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making

Is the metaverse a digital playground for friends? Or is it a commercial space for companies and customers? It’s a little of both

Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are ten ideas to include in your strategy

Hotel sales leads for groups, functions and corporate/business travel accounts come in through a diversity of channels and lead streams

Data is the most valuable item in the world. NB: This is an article from inTouch Companies around the world use massive amounts of data to gain visibility into their […]

Effective omnichannel marketing happens when companies provide a set of seamlessly integrated channels, catering to customer preferences

Capturing Gen Z travelers would result in a considerable revenue increase for your hotel and create opportunity to foster a young loyal following 

It is important to note that it is the REVPAR that achieves the profit, not singular occupancy or rate, but rather the combination of both

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market