The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products

Exploring the disconnect between what a guest expects and what they get is referred to as the “gap model” of analysing service quality

We’ll cover eight top email marketing tips that can help your hotel maximise its email campaigns and grow its guest list.

Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships

Start applying these distribution strategies today and watch how guest reviews can collectively elevate your hotel to new heights

Choosing the right omnichannel inbox can be a game-changer for your business. Here are some key features to consider when making your choice

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over