Revenue managers should regularly compare price positioning with reputation positioning because reputation impacts price elasticity

Once you’ve identified each stage of the guest experience, you can move on to the next stage: defining potential revenue streams across many touchpoints

With the ebb and flow of pricing, rate changes must be frequent, and a hotel must regularly adjust pricing based on demand, forecasts, and competition

Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience

Hotels that provide exceptional guest experiences rank better in online reviews, get more referrals, and secure the business of more return customers

SWOT analysis for Hotels comes in handy when deciding whether to proceed with specific changes or investments in your hotel by analyzing the pros and cons

3 often underutilized Google Ads optimization techniques: These tests were conducted over 2-3 months, using data from 9 boutique hotels

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation