The 7Ps of Hotel Marketing

Core to a good hotel marketing strategy is to promote the right product in the right place, at the right price, and at the right time to the right audience

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How to Improve Your Hotel Upsell Program to Boost Direct Revenue

While upsell can certainly boost your revenue, they can also deepen guest relationships. So, taking time to invest in some best practices will go a long way

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5 Things That Keep Travel Marketers Awake At Night

We may have entered the post post pandemic era of travel but there are still things that can keep many travel and hospitality marketers awake at night:

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Hold The Phone! 6 Tips for Converting Hotel Calls to Bookings

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

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woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

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Fake Hotel Reviews Have Serious Consequences

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

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Make It Short, Make It Count: TikTok Marketing for Hotels

TikTok may not seem like a platform that requires too much effort. But that’s only an impression. Planning ahead of time is crucial for maximizing results

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How Does Google Hotel Ads Work?

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

6 Forecasting Tips to Handle Uncertainty in the Hotel Industry

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

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