There are several strategies you can use to optimize your hotel website for increased conversions and lower booking abandonment. Here are five to consider:

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty

Cost of hotel digital marketing can vary considerably based on a variety of factors including your desired timeline, services required or project complexity

Here is the relevant information you need to leverage Instagram Reels effectively to reach travelers and increase bookings at your property

This New Year, China has finally reopened, with no domestic travel restrictions or quarantine-on-return for international travelers

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity