There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. NB: This […]

The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

With domestic business travel spending already at 77% of pre-pandemic levels, now is the time for hoteliers to seize this opportunity and stand out

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception