We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable

Besides the guest loyalty program fees, hotel owners are also responsible for paying the extra amenities and services provided to loyalty program members

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions

Payment isn’t just a back-office issue; it’s central to guest experience. When it doesn’t work, it creates confusion for the hotel and traveller friction

The focus and attention to the financial leadership needs to be continuously delivered from the highest level in any hotel organization

We look at what hotel data breaches are, the common types affecting the hotel industry, their impact and how you can strengthen hotel data security

When done correctly, hotel upselling is not about pressuring guests to spend more, it’s about matching them with experiences they’ll value most