Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization

RevPAR is a valuable metric for measuring a hotel’s financial performance and market position, but it should not be used in isolation

There are many challenges facing revenue management professionals, including non-actionable data, never having enough time, big league competition, and more

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

As revenue manager, you have one of the most business-critical roles in your hotel. What has changed, that you need to be aware of?

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments

Hotels have long sought to understand the needs of their guests in order to provide the best possible service. These insights lie in untapped guest data