two angry tortoises reflecting tension in the relationship between a hotel and ota

Mastering the Art of OTA Relationships: Practices for Revenue Growth

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

Read more

Top 3 Ways to Cultivate Repeat Business At Your Hotel

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

Read more

Big Data 101 for Hotels and Hospitality Businesses

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

Read more

two receptionists at hotel front office with one guest checking in and another on the phone illustrating the potential impact on hotel revenue of early check in and late check out

Is an Overbooking Strategy Right for Your Property?

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

Read more

SWOT Analysis of the Revenue Manager and RMS Technology berner+becker video discussion YouTube Thumbnail

SWOT Analysis of the Revenue Manager and RMS Technology

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

Read more

email icon an a mobile phone reflecting the value of hotel email marketing if you engage new ideas and these high converting strategies

Email Deliverability: Impact of Apple Link Tracking Protection

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Read more

Maximize Sales: How a Data Audit Reveals Untapped Hotel Profits

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

Read more

steps going up reflecting the tactics to implementing data based pricing strategies

How to Elevate Hotel Revenue and Occupancy with Dynamic Pricing

When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward

Read more

Data and the Future of Revenue Management

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

Read more

Why Bing Hotel Ads Should Be in Your Marketing Mix

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

Read more