
Mastering the Art of OTA Relationships: Practices for Revenue Growth
We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!
Top 3 Ways to Cultivate Repeat Business At Your Hotel
By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings
Big Data 101 for Hotels and Hospitality Businesses
Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources
Is an Overbooking Strategy Right for Your Property?
While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy
SWOT Analysis of the Revenue Manager and RMS Technology
We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)
Email Deliverability: Impact of Apple Link Tracking Protection
Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns
Maximize Sales: How a Data Audit Reveals Untapped Hotel Profits
Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes
How to Elevate Hotel Revenue and Occupancy with Dynamic Pricing
When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward
Data and the Future of Revenue Management
As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points
Why Bing Hotel Ads Should Be in Your Marketing Mix
We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!