Businesses entrepreneurs who are dependent on tourism are already thinking of ways to reinvent themselves and their establishments in order to guarantee their customer’s safety after quarantine ends.
The luxurious Gingko terrace in Madrid hopes to continue serving their gin and tonics on the rooftop this summer for clients who wish to see the sunset over the city. However, they too have plans to adapt to this ‘new reality.’
Each visitor will have their own hygiene bubble: they must have their own masks and their own gloves and will be separated from the rest of the clientele via partitions. If somebody wishes to look out at the sunset they must ask permission from an employee and be directed through a safe route.
Madrid’s hotel chain, VP, have also followed suit and began to reinvent their spaces to fit the purpose of this new reality we find ourselves immersed within. VP Hotels believes that they key in attracting the few tourists that will be in Madrid is to represent its facilities as an extremely clean and safe space to be in.
“We want it be the safest hotel in all of Spain,” says the general director of the VP chain, Javier Pérez Jiménez. The rules which will dictate whether hotels may open or not are still unknown, but Perez Jimenez thinks that this luxury hotel chain must go over and beyond to attract customers.
The key is to attract customers, and this cannot be done by simply achieving the bare minimum, especially since there will be a fear or paranoia about Covid-19 lingering amongst the population.
The Hotel Business Association of Madrid is also preparing a protocol in order to grant ‘Covid Free Hotels’ certificates.
Before entering the premises, customers of VP Plaza de España will have to undergo a quick test, explains Pérez Jiménez.
