The DOJ imposed conditions on Google after it acquired airfare software maker ITA Software, but that agreement expires next year
After acquiring a competitor weeks ago and just announcing plans to buy another one, Expedia may look like the dominant player in online travel, but its CEO argues the deals are necessary to battle another rival: Google.
Expedia offers online booking services for flights, car rentals and hotels under brands such as Hotels.com and Hotwire.com, and plans to beef up its business with Thursday’s US$1.6 billion proposed acquisition of rival Orbitz, which offers similar services and operates sites such as CheapTickets.com.
Snatching up Orbitz will give Expedia the customers it needs to fend off companies that have muscled their way into the online travel agency space, including Google, said Expedia CEO Dara Khosrowshahi during a webcast held to discuss the Orbitz deal. Google, along with traditional travel industry players like hotels, are all trying to establish themselves as the best option for consumers looking to book travel.